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Latest news

Newly Released 2012 GULP
We are proud to have in stock and shipping the new Berkley GULP fresh and saltwater...
New 2011 GULP catches more fish!
The new Berkley GULP ALIVE 2011 series has more fish attracting shapes and colors...
2011 Salt Water GULP new releases
The new Salt Water GULP styles and colors have been released for the second half...

2011 Salt Water GULP new releases

July 15th 2011

The new Salt Water GULP styles and colors have been released for the second half of 2011. Check out all the newest Salt Water GULP baits and get yours today. The only artifical bait that out fishes LIVE BAIT.