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Latest news

Newly Released 2012 GULP
We are proud to have in stock and shipping the new Berkley GULP fresh and saltwater...
New 2011 GULP catches more fish!
The new Berkley GULP ALIVE 2011 series has more fish attracting shapes and colors...
2011 Salt Water GULP new releases
The new Salt Water GULP styles and colors have been released for the second half...

Newly Released 2012 GULP

January 19th 2012

We are proud to have in stock and shipping the new Berkley GULP fresh and saltwater series of baits. Special introductory pricing is in effect on many of the styles and colors, as well as FREE shipping on all orders of $50 or more.